Download the AUREA logo
Here you can download the AUREA logos in a range of colour treatments. Each variant is available in PDF, SVG and PNG. Choose a variant and a download format.
Choose a variant and a download format:
Logo colours
Primary colours of the full-colour AUREA logo.
#2c2d74 #f1b51c 
Colour logo
White logo
Black logo
Direct links for embedding (PNG)
Click the button to copy the PNG file address for easy embedding into a website or CMS.
Colour logo PNG
Direct link to the PNG file (transparent background)
White logo PNG
Direct link to the PNG file (transparent background)
Black logo PNG
Direct link to the PNG file (transparent background)
How to use the logo
- PDF format – ideal for documents, presentations and print, where you need the logo in a fixed format.
- SVG format – a vector format that can be scaled up freely without loss of quality. Suitable for graphic design and professional print.
- PNG format – a raster image with a transparent background, suitable for the web, social media and quick use.
- Use the colour logo on a light background for maximum contrast.
- The white logo is intended for dark or coloured backgrounds.
- Use the black logo for black-and-white print or minimalist design.
- To keep the logo legible, observe a minimum height of 20 px for digital use and 15 mm for print.
How to centre the logo
The AUREA logo is not optically symmetrical. The magnifier on the left is a deliberate overhang of the composition, so the geometric centre of the file is not the centre the eye reads.
- Optical axis – runs through the centre of the letter “r” in the aurea wordmark. Align the logo to that axis, not to the width of the image.
- The magnifier overhangs to the left – the left overhang of the magnifier belongs to the mark and is intentional. Never compensate for it by cropping, by shifting the artwork or by editing the source file.
- Anchor point – the optical axis sits at x ≈ 209 of the viewBox width of 343 units, i.e. roughly 61 % of the file width from the left edge.
- In practice – centre the logo geometrically, then shift it left by 10.9 % of its own width:
transform: translateX(-10.86%)
Alignment comparison
Incorrect — geometric centre of the file
The logo is centred on the file width. The magnifier pulls to the left, so the aurea wordmark visually drifts to the right.
Correct — optical axis
The logo is shifted left by 10.9 % of its own width. The optical axis through the letter “r” sits exactly on the centre of the area.
Centre of the area Optical axis of the logo
The same rule applies in print and on screen: in layout software, align to the letter “r”, not to the bounding box of the placed image.
If you need the logo in another format or have any questions, contact us at info@aurea.cz.